Our logo represents well the dynamism which fills us and represents both the Congregation and its apostolic activities, uniting them in a single sign.
In 1991 the Society of St Paul initiated the study for the development of a new visual identity: "evangelize with the modern means of communication".
The creator Giorgetto Giugiaro developed and realized the new logo of our Society.
It is composed of two elements: a straight line and a curve in a spiral manner. Both elements, combined as much in structure as in colour, present a modern dynamic figure of considerable impact and are in a certain sense enigmatic.
In the two lines, one ascending and the other descending, we perceive the salvific movement of the Word of God - and we should not overlook the skillfully stylised allusion to the Sword of St Paul, the double-edge sword (cf. Hebrews 4:12), which expresses the penetrating power of the Word of God.
In the parabolic spiral (helicoid), the discerning eye will capture the "P" for Paul, who is the key to our institutional and apostolic identity.
In the Logo the two dimensions of our mission engage and interact with each other: to proclaim the Word of God among the people of our day and to enable them to discover the Truth hidden in the heart of the events.
From the public survey regarding the logo, the following comments were expressed:
appreciation for its formal and esthetic beauty
reading it in terms of free associations, it was described as characterizing the combination of two different elements with great dynamism
the major values associated to the logo were: precision, energy, tension, openness, dynamism, creativity, spirituality, infinity
the products to be combined with the logo were: cultural products, public opinion, spiritual creativity.
By its nature, the sign that expresses the visual synthesis of the mission of our Congregation and ST PAULS Publishing, is not the equivalent of a logical reflection or a linguistic affirmation.
The St Paul logo is not a contradiction, on the contrary, it may suggest the mission of putting in contact the Word of God and the unfolding of history as the rich and dynamic apostolate of Saint Paul.